Marketing your crypto project is an extensive operation. You have to juggle brainstorming, planning, scheduling, and designating tasks while finding a way to bootstrap your project. Hiring a crypto marketing agency can alleviate some of the pressures of project management. But which agency should you choose?
In this guide:
- Choosing a crypto marketing agency: key factors
- Taking your crypto marketing to new heights
- Frequently asked questions
Choosing a crypto marketing agency: key factors
If you are considering hiring an agency for blockchain marketing, you will need a few ways to sift through the noise. Here is a litmus test to help you choose the right marketing agency for your business.
Reputation
Naturally, the first thing you should look at when choosing an agency is its reputation. If a crypto marketing agency has a good reputation, then it is a good sign of a reliable agency. On the contrary, an agency with less-than-stellar customer reviews should be avoided.
Search for reviews or customer testimonials. Ensure to look for verifiable information. Consider the criticisms. What company is it coming from? Can you verify the team, what services did they perform, and what did the customer expect?
Services
Not every web3 marketing strategy will be suitable for your particular business model. Some of the strategies you can expect from a blockchain marketing agency are:
- Influencer marketing
- Public relations (PR)
- Link building
- Search engine optimization (SEO)
- Lead generation
- Growth hacking
- Branding
- Consulting
- NFT marketing
Furthermore, some crypto marketing agencies will excel at some strategies more than others. For example, an agency may have industry connections that give them unrivaled access to influencers. On the other hand, another agency may offer digital marketing in addition to white-label apps or exchange development.
Experience
Longevity is a decent indicator of a crypto marketing agency’s reputation. When team members have experience in the relevant fields, they will have connections and knowledge that will benefit your digital marketing campaign.
When you go to search for an agency, navigate to an About Us page where you can find team members. Research their work history on LinkedIn or do a quick Google search.
Likewise, you should search for the former clients of the marketing agency itself. Successful firms will have most certainly contributed to notable projects. In today’s information age, it is not difficult to discover and verify an individual’s or company’s accolades.
Cost
While it is not ideal to approach digital marketing with a cheap mindset, every deal has to make sense. You want the best return on your investment (ROI) for the amount you are willing to spend. Depending on the services offered, crypto marketing can cost you $500-$1,500 per mille (per thousand views), $5,000-$20,000 per month, to $1,000-$500,000 for influencer marketing.
Whether you opt for brand development, content marketing, or social media marketing will determine how much you pay. Additionally, the agency should be transparent with the results of its services. You should receive verifiable and quantitative metrics on the progress of your crypto advertising agency.
1. Finixio
Finixio: finixio.com
First on our list is Finixio, a market-leading global digital media company. It manages top brands and technological products in the trading, personal finance, cryptocurrency, business software, health, and iGaming sectors. The company creates and manages high-traffic affiliate websites and marketing campaigns that appeal to audiences all over the world.
An industry leader in digital marketing, Finixio owns and manages more than 50 websites, including 15 top comparison brands in almost all languages. Founded in 2018, the business now employs almost 200 people in locations all over the world.
Services
- Press releases
- Paid media
- Content marketing
- Content distribution
- Paid ad campaigns
- Banner ad campaigns
- Advertorials
Past clients
- Binance
- eToro
- Crypto.com
- Coinbase
- StormGain
- ArbiSmart
2. Market Across
Market Across: marketacross.com
Since 2014, Market Across has worked with numerous projects as an end-to-end content marketing solution. The company operates based on guaranteed results, choosing not even to charge retainer fees. With more than 150 clients, Market Across has a track record of delivering for its customers, reaching more than 1.7 billion unique impressions.
Market Across provides its clients with tailored, comprehensive blockchain content marketing strategies. It develops a dedicated budget for your company and is known for delivering meticulous content creation, distribution, and amplification plans across appropriate channels. With Market Across, each action is data-driven and bespoke, resulting in a roster of happy clients.
Services
- PR
- Branding
- Content marketing
- Influencer marketing
- Reputation management
- Thought leadership
- SEO
- Content distribution
Past clients
- Simplex
- Polygon
- Elrond
- Splinterlands
- SpaceAndTime
- SingularityNet
- eToro
- Skrill
3. Bitmedia
Bitmedia: bitmedia.io
Whether you are an advertiser or a publisher, the Bitmedia network and its customized ad inventory can help you earn more money. The Bitmedia ad network is a safe and open way to monetize web traffic, while the publisher network enables you to grow your customer base and increase profits by utilizing cost-effective ad solutions.
Additionally, the platform has a flexible pricing model. Whether it is cost-per-click (CPC) or cost-per-thousand-impressions (CPM), with Bitmedia, you decide how much you want to earn from publishing.
Services
- Banner ads campaign
- Press releases
- Lead generation
- Influencer marketing
- Content distribution
- Website development
- Paid media
Past clients
- Quadency
- Binance
- CEX.io
- Cloudbet
- True Flip
- OKX
4. Markchain
Markchain: markchain.io
Since 2017, Markchain has supported various clients (exchanges, token sales, institutional groups, protocols, summits, and NFT projects) in their web3 communication in French and English. The company offers an entirely bespoke service and carefully selects each client it works with.
As the leading web3 communication agency in France, the company has also opened a 650m2 Hub in the heart of Paris, bringing together various collaborators from Asprey Bugatti, Kraken, Human Protocols, and more large web3 firms. Furthermore, Markchain invests in numerous companies, with a portfolio of approximately 10 startups, including Oval3, the Sorare of Rugby.
Having earned a wide range of well-respected clients in the web3 space, Markchain is a top choice if you want to grow your company’s visibility quickly yet sustainably.
Services
- Community management & building
- Press relations & earned media
- KOL management
- Paid ads
- Marketing strategy
Past clients
- Binance
- OKX
- Asprey Bugatti
- Carrefour
- Champagne Carbon
- Venom Foundation
- Human protocol
- AIBC Malta
5. Twin Peaks Digital
Twin Peaks Digital: twinpeaksdigital.net
As a digital marketing agency, Twin Peaks Digital helps businesses generate leads through strategic campaigns. While Twin Peaks Digital offers various services, the company specializes in ICO management for new crypto projects.
Additionally, the agency maintains a network of some of the most prestigious media publishers so that your projects can benefit from increased exposure. Twin Peaks Digital also collaborates with various skilled partners from around the world, including marketing specialists, copywriters, developers, and many more, to provide a range of services.
Services
- Community management and growth
- SEO
- Brand development
- Consulting
- Graphic design
- App development
- DApp development
6. Coinbound
Coinbound: coinbound.io
A marketing and advertising agency specializing in cryptocurrency and blockchain-related projects, Coinbound aims to help blockchain and crypto companies increase their brand awareness, reach their target audience, and drive user acquisition.
Coinbound was established in 2018 by Ty Smith. Since its inception, the company has grown exponentially, boasting a dedicated team of over 45 employees. Coinbound has successfully catered to the needs of an extensive clientele, serving over 750 clients.
Services
- Public relations
- Earned media
- Influencer marketing
- Community management
- Social media management
- Lead generation
- SEO
- Exchange listing
- Consulting
Past clients
- Koinly
- OKX
- Juno
- eToro
- Voyager
- Consensys
7. NinjaPromo
NinjaPromo: ninjapromo.io
Founded in 2017, NinjaPromo is a full-stack crypto marketing agency. The company specializes in digital marketing and social media management but also assists in software development. They offer a range of services designed to help businesses enhance their online presence and engage with their target audience effectively.
As a result, the social media marketing agency assists businesses in developing and implementing strategic social media campaigns across various industries, such as esports, e-commerce, B2B, software as a service (SaaS), and crypto. They optimize content, engage with followers, and drive organic growth.
Services
- Mobile app development
- PR and outreach
- Branding
- Lead generation
- Community management
- Website development
- Blockchain development
- SEO
- Video marketing
Former clients
- IronFX
- Polkadot
- Hello Pal
- ProBit
- Bitcoin.com
- BankSocial
8. Blockwiz
Blockwiz: blockwiz.com
Established in 2019 by Dev Sharma, Blockwiz prides itself on its data-driven market solutions. Sporting an impressive team of 75 members, Blockwiz employees have various backgrounds in growth marketing, writing, design, and much more. In addition, the company has served more than 160 clients to date.
Blockwiz has experience in several niche web3 fields, including DeFi, NFTs, the metaverse, and gaming. The company is also considered a full-stack marketing agency, assisting in web design as well as marketing services. Lastly, Blockwiz provides comprehensive reports and interactive dashboards that showcase the precise allocation of your funds and transparently illustrate the value you receive for your investment.
Services
- SEO
- Social media marketing
- Community growth (Telegram and Discord)
- Consulting
- Influencer marketing
- Web design
- PR
- Pay-per-click marketing (PPC)
Past clients
- SugarBounce
- Fusible
- Kucoin
- Coinsquare
- Gamestar Exchange
- Giottus
9. Lunar Strategy
Lunar Strategy: lunarstrategy.com
Headquartered in Lisbon, Portugal. Lunar Strategy is a marketing agency that specializes in community growth. Sporting more than 15 employees with expertise in content writing, community growth, performance marketing, and more, Lunar Strategy has aided over 150 clients in marketing campaigns. The company has experience in several fields, including NFTs, DeFi, and GameFi.
Furthermore, Lunar Strategy maintains a consistent approach to reporting and communication, ensuring that clients and partners are always well-informed about the performance of their projects in relation to their goals and objectives.
Services
- SEO
- Google Ads
- Social media management
- Influencer marketing
- Paid ad campaigns
- Blog creation,
- Content creation
- Community management
- PR
Past clients
- PixelPix
- Nobility Token
- superhow.ART
- Dark Frontiers
- JPEGvault
- Oasis Foundation
10. Crowdcreate
Crowdcreate: crowdcreate.us
Since 2014, Crowdcreate has been assisting companies in generating excitement, forging connections with influencers and investors, and nurturing the growth of their digital communities. As a result, their expertise has fueled the success of over 500 businesses in building brand awareness and establishing strong online networks.
In 2018, Crowdcreate was recognized by Forbes as the premier crypto growth marketing agency. Their exceptional reputation extends to the blockchain industry, where they have consistently ranked among the best since 2017.
Moreover, Crowdcreate brings valuable expertise across various sectors, including fintech, real estate, gaming, and e-commerce, delivering impactful results for clients in diverse fields.
Services
- Consulting
- Social media management
- Influencer marketing
- PR
- Crowdfunding
- Video marketing
- Email marketing
Past clients
- The Sandbox
- MetaVersus
- Star Atlas
- Saratoga Group
- Valora
- Cypherium
11. Blockchain PR
Blockchain PR: blockchainpr.io
Since 2019, Blockchain PR has been active in the blockchain and web3 marketing industry. The company has assisted clients in many fields, including fintech and blockchain. The team was recognized as one of the top three NFT marketing agencies in 2021.
Blockchain PR specializes in providing comprehensive PR and marketing services tailored specifically to blockchain technologies encompassing NFTs, DeFi, web3, metaverses, blockchain gaming, token launches, and crypto platforms.
Services
- PR
- Social media engagement
- Community building
- Design
- Outreach
- Strategizing
Past clients
- WCEF (World Crypto Economic Forum)
- trade.io
- Bitfinance
- Crypto Funding Summit
- NEM
- Vezt
12. CryptoPR
CryptoPR: cryptopr.com
Headquartered in the UK, CryptoPR boasts a skilled team of over 100 professionals dedicated to delivering effective crypto marketing services. With a proven track record of success, the company ensures guaranteed client results.
Through close partnerships with a multitude of websites, CryptoPR secures significant exposure for your brand. Additionally, they guarantee placements on major news portals by collaborating with renowned crypto media networks and sites.
Moreover, CryptoPR.com extends its reach by offering translation services, comprehensive write-ups, and PR distribution in up to nine languages, ensuring global promotion for your brand.
Services
- Influencer marketing
- PR
- Press release
- Banner ads
- Listings
- International campaigns
- Advertorials
Past clients
- StormGain
- eToro
- ArbiSmart
- Student Coin
- Paybis
- Bitcasino.io
13. Coinpresso
Coinpresso: coinpresso.io
As a crypto digital marketing agency, Coinpresso uses performance-based marketing solutions to create campaigns for crypto and blockchain-based businesses. On top of marketing services, the company also provides web development services, making it a full-stack marketing company.
With over 20 years of experience in digital marketing, Coinpresso has adapted its knowledge and strategies to the cryptocurrency industry. The company stands out as an affordable solution to advertising and marketing needs. Moreover, Coinpresso offers marketing services at varying rates based on the client’s annual marketing budget.
Services
- SEO
- PR
- App search optimization
- Content creation
- Copywriting
- Google Ads
- Social media marketing
- Web development
Past clients
- Gamestar+
- BitCard
- Swingby
- CryptoNewsLine
- Bitcoin Magazine
- Slance
Taking your crypto marketing to new heights
Once you realize the personal needs of your business and the exact support you need, choosing a crypto marketing agency becomes infinitely more straightforward. But remember that not all agencies are created equally. Make sure to conduct a thorough research process. Meet potential agencies and study examples of previous work. When it comes to the representation of your business, making the correct choices is crucial to long-term success.
Frequently asked questions
What does a crypto marketing agency do?
A crypto marketing agency specializes in providing marketing services tailored to the needs of companies operating in the cryptocurrency and blockchain industry. A marketing team will help promote crypto projects, exchanges, or blockchain-based services to target audiences, investors, and the wider crypto community. Their expertise lies in creating strategic marketing campaigns, managing social media presence, conducting influencer outreach, organizing events, and implementing digital advertising to enhance brand visibility and drive growth within the crypto ecosystem.
How do I start crypto marketing?
To start crypto marketing, it’s crucial to first define your goals and target audience within the cryptocurrency space. Conduct thorough market research to understand industry trends, competition, and user preferences. Develop a comprehensive marketing strategy that includes a strong online presence through social media channels, engaging content creation, partnerships with relevant influencers, and targeted advertising campaigns.
What is a blockchain marketing agency?
A blockchain marketing agency is a specialized agency that offers marketing services specifically tailored to the needs of companies operating in the blockchain industry. These agencies have expertise in promoting blockchain projects, decentralized applications (DApps), and cryptocurrency-related services. They assist clients in building brand awareness, reaching target audiences, and increasing user adoption through strategic marketing campaigns.
What is web3 marketing?
Web3 marketing focuses on promoting and driving adoption of decentralized platforms, cryptocurrencies, and blockchain-based services. Some of the marketing strategies may include educating the audience about blockchain technology, creating engaging content, utilizing social media platforms, collaborating with influencers in the crypto space, and organizing community-driven initiatives. The goal of web3 marketing is to attract users, developers, and stakeholders to decentralized platforms and foster a community-driven ecosystem.
What is an NFT agency?
An NFT agency is a specialized agency that focuses on providing services related to non-fungible tokens (NFTs). NFTs are unique digital assets that are recorded on a blockchain, typically using the Ethereum blockchain. NFT agencies assist individuals, artists, brands, and businesses in navigating the NFT ecosystem and maximizing the potential of digital collectibles.
How do I choose a crypto marketing agency?
Consider an agency’s experience in the industry and expertise in promoting similar projects. Evaluate the range of services they offer, ensuring they align with your marketing goals. Additionally, assess their industry connections and client portfolio to gauge their network and reputation within the crypto community.
How does a crypto marketing agency work?
A crypto marketing agency works by providing specialized marketing services tailored to the needs of companies in the cryptocurrency and blockchain industry. They develop comprehensive marketing strategies, create engaging content, manage social media platforms, conduct influencer outreach, and implement targeted advertising campaigns to promote crypto projects and increase brand visibility. Through their expertise and industry connections, they help clients navigate the unique challenges of the crypto market and attract the attention of investors, users, and the wider crypto community.
